Selling Australia

By 28 May 2019August 18th, 2020No Comments

A project is under way to rebrand Australia to the world.

Australia’s falling ranking in a number of global brand surveys and indexes has led to the appointment of a high profile panel to create a unified national brand for Australia.

Australia has always scored well on “soft” attributes like people and natural beauty, but does not rank as well for science and technology, business and trade.

According to economic modelling by Deloitte, an improvement of just one place in Australia’s ranking would increase exports by $3.1 billion a year, foreign direct investment by $704 million, tourism by $174 million and the international student sector by $137 million.

The panel is working with the Government’s investment arm, Austrade, and key concepts are set to be tested, now that the election is over.

DISCLAIMER This information is current as of 28 May 2019 and subject to change. The information contained in this publication is of a general nature only. It should not be used as legal advice. To the extent permissible by law, Ajuria Lawyers and its associated entities shall not be liable for any errors, omissions, defects or misrepresentations in the information or for any loss or damage suffered by persons who use or rely on such information. Liability limited by a scheme approved under Professional Standards Legislation.

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Author Ron Kessels

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